Apple made more than $9.5 billion last quarter from its services division, which includes its cut of App Store subscriptions.Īlso Read: Netflix Cancels Joel McHale, Michelle Wolf Talk ShowsĪpple did not respond to TheWrap’s request for comment. Considering Netflix is one of the top-ranked apps in the App Store, it would be a major blow to Apple if it lost its share of subscriber revenue. Apple grabs a 30 percent cut from Netflix on all first-year subscribers, a figure that drops to 15 percent once customers reach their second year. And there’s millions of reasons for Netflix to try this.
The test - seen in countries such as France, India, and Great Britain - aims to redirect users to sign up directly on Netflix’s site. “Based on what we learn, we work to improve the Netflix experience for members everywhere.” “We are constantly innovating and testing new signup approaches on different platforms to better understand what our members like,” a Netflix spokesperson said in a statement.
APPLE ITUNES BILLING HOW TO
Netflix is testing how to bypass paying Apple a healthy cut of its subscriptions, with the streaming giant preventing customers in dozens of countries from signing up through iTunes billing, TheWrap has confirmed.